Multi-Year Scientific Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills, Regardless Of Their Neurodevelopmental Profile
"When children, regardless of their neurodevelopmental profile, play with Barbie, their playtime may benefit their development,” said Michael Swaisland, Head EMEA of Insight and Analytics, Mattel. “As Barbie continues to inspire the limitless potential in every child, we are delighted to know, through neuroscience, that playing with Barbie may encourage the development of social skills such as empathy in children, including those who display neurodivergent traits commonly associated with autism. We look forward to uncovering even more benefits of doll play through our long-term partnership with Cardiff University as we look to shine a light on the benefits the play pattern has towards development, that parents might not have been aware of.”
Multi-Year Scientific Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills, Regardless Of Their Neurodevelopmental Profile
"When children, regardless of their neurodevelopmental profile, play with Barbie, their playtime may benefit their development,” said Michael Swaisland, Head EMEA of Insight and Analytics, Mattel. “As Barbie continues to inspire the limitless potential in every child, we are delighted to know, through neuroscience, that playing with Barbie may encourage the development of social skills such as empathy in children, including those who display neurodivergent traits commonly associated with autism. We look forward to uncovering even more benefits of doll play through our long-term partnership with Cardiff University as we look to shine a light on the benefits the play pattern has towards development, that parents might not have been aware of.”
